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New-Product Forecasting Research with Focus on Diffusion Modeling

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Heonsoo S. Jung

Home Page: No homepage found
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Most Recent NPF Publication: 1999
First NPF Publication: 1999
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NPF Publication Count: 1.00
Adjusted Count: 1.00
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NPF Publications:

Jung, Heonsoo S. 1999. Signaling quality with new product preannouncements vaporware and the role of reference quality. Dissertation. New York University, Graduate School of Business Administration, 1999.
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NPF Subjects:

preannouncement, product
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Empirical Cases: Empirical cases not yet indexed

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