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Bass's Basement
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Shlomo Kalish
| Home Page: |
http://www.genealogy.ams.org/ |
| ___________ |
| Most Recent NPF Publication: |
1995 |
| First NPF Publication: |
1981 |
| ___________ |
| NPF Publication Count: |
9.00 |
| Adjusted Count: |
5.67 |
| ___________ |
| NPF Publications: |
Kalish, Shlomo, Vijay Mahajan, Eitan Muller. 1995. Waterfall and sprinkler new product strategies in competitive global markets. International Journal of Research in Marketing 12 105–119. |
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Kalish, Shlomo, Gary L. Lilien. 1986. Applications of innovation diffusion models in marketing. In Innovation Diffusion Models of New Product Acceptance, Vijay Mahajan and Yoram Wind, eds. Cambridge, MA: Ballinger Publishing Company. |
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Kalish, Shlomo, Subrata K. Sen. 1986. Diffusion models and the marketing mix for single products. In Innovation Diffusion Models of New Product Acceptance, Vijay Mahajan and Yoram Wind, eds. Cambridge, MA: Ballinger Publishing Company. |
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Kalish, Shlomo, Gary L. Lilien. 1986. A market entry timing model for new technologies. Management Science 32(4) 194–205. |
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Kalish, Shlomo. 1985. A new product adoption model with pricing, advertising and uncertainty. Management Science 31 1569–1585. |
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Kalish, Shlomo. 1984. Comments on "A simulation analysis of alternative pricing strategies for dynamic environments." Journal of Business 57 5205-5209. |
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Kalish, Shlomo. 1983. Monopolist pricing with dynamic demand and production cost. Marketing Science 2 135–160. |
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Kalish, Shlomo, Gary L. Lilien. 1983. Optimal price subsidy policy for accelerating the diffusion of innovation. Marketing Science 2 407–420. |
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Lilien, Gary L., Ambar G. Rao, Shlomo Kalish. 1981. Bayesian estimation and control of detailing effort in a repeat-purchase diffusion environment. Management Science 27 (5) 493–506. |
| ___________ |
| NPF Subjects: |
advertising |
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application of diffusion model |
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Bass model |
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competition, alliances, firm entry and product launch timing |
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cost |
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experience curve |
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game theory |
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marketing mix |
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multinational |
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price |
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repeat, replacement and multiple purchases |
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sales force |
| ___________ |
| Empirical Cases: |
None |
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