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New-Product Forecasting Research with Focus on Diffusion Modeling

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Manohar U. Kalwani

Home Page:

http://www.krannert.purdue.edu/
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Most Recent NPF Publication: 1982
First NPF Publication: 1980
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NPF Publication Count: 2.00
Adjusted Count: 1.00
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NPF Publications:

Kalwani, Manohar U., Alvin J. Silk. 1982. On the reliability and predictive validity of purchase intention measures. Marketing Science 1(3) 243–286.

Kalwani, Manohar U., Alvin J. Silk. 1980. Structure of repeat buying for new packaged goods. Journal of Marketing Research 17, 3 371-385.
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NPF Subjects:

purchase intentions

repeat, replacement and multiple purchases
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Empirical Cases: None

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