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New-Product Forecasting Research with Focus on Diffusion Modeling

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Roger A. Kerin

Home Page:

http://www.cox.smu.edu/
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Most Recent NPF Publication: 1984
First NPF Publication: 1984
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Mahajan, Vijay, Eitan Muller, Roger A. Kerin. 1984. Introduction strategy for new products with positive and negative word-of-mouth. Management Science 30 (December) 1389-1404.
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NPF Subjects:

word of mouth, social contagion and social networks
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Empirical Cases: Empirical cases not yet indexed

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