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Namwoon Kim
| Home Page: |
http://www18.polyu.edu.hk/ |
| ___________ |
| Most Recent NPF Publication: |
2007 |
| First NPF Publication: |
1995 |
| ___________ |
| NPF Publication Count: |
7.00 |
| Adjusted Count: |
2.67 |
| ___________ |
| NPF Publications: |
Kim, Namwoon, Rajendra K. Srivastava. 2007. Modeling cross-price effects on inter-category dynamics: the case of three computing platforms. Omega 35 290-301. |
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Shocker, Allan D., Barry L. Bayus, Namwoon Kim. 2004. Product complements and substitutes in the real world: the relevance of other products. Journal of Marketing 68 (1) 28–40. |
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Bayus, Barry L., Namwoon Kim, Allan D. Shocker. 2000. Growth models for multiproduct interactions: current status and new directions. In New-Product Diffusion Models . V. Mahajan, E. Muller, & Y. Wind (Eds.), London: Kluwer Academic Publisher. |
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Kim, Namwoon, Dae Ryun Chang, Allan D. Shocker. 2000. Modeling intercategory and generational dynamics for a growing information technology industry. Management Science 46 (4) 496–512. |
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Kim, Namwoon, Eileen Bridges, Rajendra K. Srivastava. 1999. A simultaneous model for innovative product category sales diffusion and competitive dynamics. International Journal of Research in Marketing 16 (2) 95-111. |
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Kim, Namwoon, Rajendra K. Srivastava. 1998. Managing intraorganizational diffusion of technological innovations. Industrial Marketing Management 27 (3) 229-246. |
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Kim, Namwoon, Vijay Mahajan, Rajendra K. Srivastava. 1995. Determining the going market value of a business in an emerging information technology industry: the case of the cellular communications industry. Technological Forecasting and Social Change 49 257-249. |
| ___________ |
| NPF Subjects: |
competition, alliances, firm entry and product launch timing |
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information technology |
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multiproduct, intercategory, generational and contingent diffusion and substitution |
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organizations, adoption by |
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telecommunications |
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valuation, company |
| ___________ |
| Empirical Cases: |
None |
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