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New-Product Forecasting Research with Focus on Diffusion Modeling

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Mark R. Krankel

Home Page: No homepage found
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Most Recent NPF Publication: 2006
First NPF Publication: 2006
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Krankel, Mark R., Izak Duenyas, Roman Kapuscinski. 2006. Timing successive product introductions with demand diffusion and stochastic technology improvement. Manufacturing and Service Operation Management 8 (2) 119-135.
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NPF Subjects:

multiproduct, intercategory, generational and contingent diffusion and substitution
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Empirical Cases: None

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