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New-Product Forecasting Research with Focus on Diffusion Modeling

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Robert E. Krider


Home Page:

http://www.sfu.ca/

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Most Recent NPF Publication: 1998
First NPF Publication: 1998
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NPF Publication Count: 2.00
Adjusted Count: 0.83
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NPF Publications:

Krider, Robert E., Charles B. Weinberg. 1998. Competitive dynamics and the introduction of new products: the motion picture timing game. Journal of Marketing Research 35 (1) 1-15.

Jedidi, Kamel, Robert E. Krider, Charles B. Weinberg. 1998. Clustering at the movies. Marketing Letters 9, 4 393-405.

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NPF Subjects:

competition, alliances, firm entry and product launch timing

motion pictures

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Empirical Cases: Empirical cases not yet indexed



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