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Krider, Robert E., Charles B. Weinberg. 1998. Competitive dynamics and the introduction of new products: the motion picture timing game. Journal of Marketing Research 35 (1) 1-15.
Jedidi, Kamel, Robert E. Krider, Charles B. Weinberg. 1998. Clustering at the movies. Marketing Letters 9, 4 393-405.
competition, alliances, firm entry and product launch timing
motion pictures
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