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Bass's Basement
Research Institute
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V. Kumar
| Home Page: |
http://www.drvkumar.com/ |
| ___________ |
| Most Recent NPF Publication: |
2004 |
| First NPF Publication: |
1992 |
| ___________ |
| NPF Publication Count: |
11.00 |
| Adjusted Count: |
4.67 |
| ___________ |
| NPF Publications: |
Venkatesan, Rajkumar, Trichy V. Krishnan, V. Kumar. 2004. Evolutionary estimation of macro-level diffusion models using genetic algorithms: an alternative to nonlinear least squares. Marketing Science 23 (3) 451–464. |
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Fildes, Robert, V. Kumar. 2002. Telecommunications demand forecasting: a review. International Journal of Forecasting 18 (4) 489–522. |
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Kumar, V., Anish Nagpal, Rajkumar Venkatesan. 2002. Forecasting category sales and market share for wireless telephone subscribers: a combined approach. International Journal of Forecasting 18 (4) 583-603. |
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Venkatesan, Rajkumar, V. Kumar. 2002. A genetic algorithms approach to growth phase forecasting of wireless subscribers. International Journal of Forecasting 18(4) 625–646. |
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Kumar, V., Trichy V. Krishnan. 2002. Multinational diffusion models: an alternative framework. Marketing Science 21 (3) 318–330. |
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Kumar, V., Trichy V. Krishnan. 2002. Research note: multinational diffusion models: an alternative framework. Marketing Science 21 (3) 318-332. |
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Krishnan, Trichy V., Frank M. Bass, V. Kumar. 2000. Impact of a late entrant on the diffusion of a new product/service. Journal of Marketing Research 37 (2) 269–278. |
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Kumar, V., Jaishankar Ganesh, Raj Echambadi. 1998. Cross national diffusion research: what do we know and how certain are we? Journal of Product Innovation Management 15 255–268. |
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Ganesh, Jaishankar, V. Kumar, V. Subramaniam. 1997. Learning effect in multinational diffusion of consumer durables: an exploratory investigation. Journal of the Academy of Marketing Science 25 (3) 214–228. |
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Ganesh, Jaishankar, V. Kumar. 1996. Capturing the cross-national learning effect: an analysis of an industrial technology diffusion. Journal of the Academy of Marketing Science 24 (4) 328–337. |
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Kumar, U., V. Kumar. 1992. Technological innovation diffusion: the proliferation of substitution model and easing the user dilemma. IEEE Transactions on Engineering Management 39 158–168. |
| ___________ |
| NPF Subjects: |
Bass model |
|
choice models |
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competition, alliances, firm entry and product launch timing |
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estimation |
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Fisher Pry model |
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genetic algorithms |
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Internet |
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market share |
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multinational |
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multinational diffusion |
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price |
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simulation |
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telecommunications |
| ___________ |
| Empirical Cases: |
None |
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