James M. Lattin
| Home Page: |
http://gsbapps.stanford.edu/ |
| ___________ |
| Most Recent NPF Publication: |
2000 |
| First NPF Publication: |
1988 |
| ___________ |
| NPF Publication Count: |
4.00 |
| Adjusted Count: |
2.00 |
| ___________ |
| NPF Publications: |
Roberts, John H., James M. Lattin. 2000. Disaggregate-Level diffusion models. ” In New-Product Diffusion Models, ed. V. Mahajan, Eitan Muller, and Yoram Wind, Boston: Kluwer Academic. |
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Lattin, James M., John H. Roberts. 2000. The application of an individual level diffusion model prior to launch. Working Paper. |
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Lattin, James M., John H. Roberts. 1988. The role of individual-level risk-adjusted utility in the diffusion of innovation. Working Paper. Stanford University. |
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Lattin, James M., John H. Roberts. 1988. Modeling the role of risk-adjusted utility in the diffusion of innovation. Working Paper. Graduate School of Business, Stanford University. |
| ___________ |
| NPF Subjects: |
diffusion model, individual level |
| ___________ |
Empirical Cases: |
Empirical cases not yet indexed |
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