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New-Product Forecasting Research with Focus on Diffusion Modeling

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Hun Lee

Home Page:

http://mason.gmu.edu/
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Most Recent NPF Publication: 2003
First NPF Publication: 2003
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Lee, Hun, Ken G. Smith, Curtis M. Grimm. 2003. The effect of new product radicality and scope on the extent and speed of innovation diffusion. Journal of Management 29, 5 753-768.
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Subjects:not yet indexed
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Empirical Cases: Empirical cases not yet indexed

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