Jonathan A. Lee
| Home Page: |
http://www.csulb.edu/ |
| ___________ |
| Most Recent NPF Publication: |
2008 |
| First NPF Publication: |
2002 |
| ___________ |
| NPF Publication Count: |
3.00 |
| Adjusted Count: |
1.08 |
| ___________ |
| NPF Publications: |
Lee, Jonathan A., Pradeep K. Chintagunta, Jeanie Han, C. Whan Park. 2008. Inferring initial penetration with attitudinal tracking: a study of opening weekend Box office. Conference Presentation, 2008 INFORMS Marketing Science Conference. |
|
Lee, Jonathan A., Peter Boatwright, Wagner A. Kamakura. 2003. Bayesian model for prelaunch sales forecasting of recorded music. Management Science 49 (2) 179–196. |
|
Bemmaor, A. C., Jonathan A. Lee. 2002. The impact of heterogeneity and ill-conditioning on diffusion model parameter estimates. Marketing Science 21 209–220. |
| ___________ |
| NPF Subjects: |
heterogeneity |
|
hierarchical Bayes model |
| ___________ |
| Empirical Cases: |
Tetracycline | Four Illinois Cities Monthly Adopters by Physicians | Van den Bulte Lilien 1997 |
Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.
Add a Note
|