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New-Product Forecasting Research with Focus on Diffusion Modeling

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Mark Leenders

Home Page:

http://www1.fee.uva.nl/
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Most Recent NPF Publication: 2006
First NPF Publication: 2006
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Eliashberg, Jehoshua, Anita Elberse, Mark Leenders. 2006. The motion picture industry: critical issues in practice, current research, and new research directions. Marketing Science 25 (6) 638-661.
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NPF Subjects:

entertainment industry

motion pictures
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Empirical Cases: None

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