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Barak Libai
| Home Page: |
http://recanati.tau.ac.il/ |
| ___________ |
| Most Recent NPF Publication: |
2008 |
| First NPF Publication: |
2000 |
| ___________ |
| NPF Publication Count: |
16.00 |
| Adjusted Count: |
5.37 |
| ___________ |
| NPF Publications: |
Gal, Tali, Barak Libai. 2008. The network value of a customer. Conference Presentation, 2008 INFORMS Marketing Science Conference. |
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Libai, Barak, Eitan Muller. 2008. The value of opinion leaders in the diffusion of innovations. Conference Presentation, 2008 INFORMS Marketing Science Conference. |
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Yogev, Guy, Barak Libai, Eitan Muller. 2008. The diffusion of freewares. Conference Presentation, 2008 INFORMS Marketing Science Conference. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller, Sarit Moldovan. 2006. The NPV of bad news. International Journal of Research in Marketing 24 186-200. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller. 2006. Is the bandwagon rolling: the chilling effect of network externalities on new product growth. Working Paper. Tel Aviv University. |
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Libai, Barak, Eitan Muller, Renana Peres. 2006. The diffusion of services. Working Paper, Tel Aviv University. |
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Libai, Barak, Eitan Muller, Renana Peres. 2006. The evolution of markets in the case of seeding. Working Paper. |
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Libai, Barak, Eitan Muller, Renana Peres. 2006. The growth of markets under within-brand and cross-brand word of mouth. Working Paper. |
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Libai, Barak, Eitan Muller, Renana Peres. 2006. The influence of within-brand and cross brand word-of-mouth on the growth of competitive markets. Working Paper, Tel Aviv University. |
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Libai, Barak, Eitan Muller, Renana Peres. 2005. The role of seeding in multi-market entry. International Journal of Research in Marketing 22 (4) 375-393. |
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Garber, Tal, Jacob Goldenberg, Barak Libai, Eitan Muller. 2004. From density to destiny: using spatial dimension of sales data for early prediction of new product success. Marketing Science 23 (3) 419–428. |
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Hogan, John E., Katherine N. Lemon, Barak Libai. 2003. What is the true value of a lost customer? Journal of Service Research 5 (3) 196-208. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller. 2002. Riding the saddle: how cross-market communications can create a major slump in sales. Journal of Marketing 66(April) 1–16. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller. 2001. Using complex systems analysis to advance marketing theory development: modeling heterogeneity effects on new product growth through stochastic cellular automata. Academy of Marketing Science Review 9 1-27. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller. 2001. Talk of the network: a complex systems look at the underlying process of word-of-mouth. Marketing Letters 12 (3) 209–221. |
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Goldenberg, Jacob, Barak Libai, S. Solomon, N. Jan, D. Stauffer. 2000. Marketing percolation. Physica 284 335–347. |
| ___________ |
| NPF Subjects: |
advertising |
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application of diffusion model |
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bandwagon effects |
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cellular automata |
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complex systems |
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customer value |
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disadoption |
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heterogeneity |
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multinational |
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network effects |
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saddle |
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spatial diffusion |
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word of mouth, social contagion and social networks |
| ___________ |
| Empirical Cases: |
None |
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