Home
Login
Register

Web Bass Model Forecaster

New Excel Version Coming Soon

Explore Bass Model Equations - Open Source Excel

The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

Next Author

New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Yong Liu

Home Page:	http://www.u.arizona.edu/
___________
Most Recent NPF Publication:	2008
First NPF Publication:	2006
___________
NPF Publication Count:	3.00
Adjusted Count:	1.67
___________
NPF Publications:	Liu, Xia, Yong Liu, Tridib Mazumdar. 2008. Sources and implications of stardom: a study of star power in the motion picture industry. Conference Presentation, 2008 INFORMS Marketing Science Conference.
	Liu, Yong, Enping Shirley Mai, Jun Yang. 2008. Network externality and consumer evaluation of new products: evidence from online gaming industry. Conference Presentation, 2008 INFORMS Marketing Science Conference.
	Liu, Yong. 2006. Word of mouth for movies: its dynamics and impact on box office revenue. Journal of Marketing 70 74-89.
___________
NPF Subjects:	motion pictures
___________
Empirical Cases:	Empirical cases not yet indexed

Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.

Home > NPF > A > A 410