Home
Login
Register

Next Author

alphabetically

New-Product Forecasting Research with Focus on Diffusion Modeling

Home

Author Index

Keyword Index

Chronological Index

Pub Type Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Sitemap

 

  

Lan Luo

Home Page:

http://www-rcf.usc.edu/
___________
Most Recent NPF Publication: 2007
First NPF Publication: 2007
___________
NPF Publication Count: 1.00
Adjusted Count: 0.33
___________
NPF Publications:

Luo, Lan, P. K. Kannan, Brian T. Ratchford. 2007. New product development under channel acceptance. Marketing Science 26, 2 149-163.
___________
NPF Subjects:

distribution channels
___________
Empirical Cases: Empirical cases not yet indexed

Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.

Add a Note