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New-Product Forecasting Research with Focus on Diffusion Modeling

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Kenneth M. Mackenzie

Home Page: No homepage found
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Most Recent NPF Publication: 1972
First NPF Publication: 1972
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Bernhardt, Irwin, Kenneth M. Mackenzie. 1972. Some problems in using diffusion models for new products. Management Science 19 187–200.
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NPF Subjects:

diffusion models -- perspective, tutorial, comparison and review
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Empirical Cases: None

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