Douglas L. MacLachlan
| Home Page: |
http://faculty.washington.edu/ |
| ___________ |
| Most Recent NPF Publication: |
2006 |
| First NPF Publication: |
1992 |
| ___________ |
| NPF Publication Count: |
5.00 |
| Adjusted Count: |
2.33 |
| ___________ |
| NPF Publications: |
Ganguly, Indroneil, Ivan Eastin, Douglas L. MacLachlan. 2006. New product repeat purchase diffusion model for forest products. ” Conference Presentation. Forest Products Society, 60th International Convention , June 25-28, Newport Beach, CA. |
|
Speece, Mark W., Douglas L. MacLachlan. 1995. Application of a multi-generation diffusion model to milk container technology. Technological Forecasting and Social Change 49.3 (1995) 281-295. |
|
Speece, Mark W., Douglas L. MacLachlan. 1994. Forecasting Hong Kong fax installations with a new product diffusion model. Hong Kong Journal of Business Management 12 37-55. |
|
Speece, Mark W., Douglas L. MacLachlan. 1994. Forecasting Hong Kong FAX installations with a new product diffusion model. Hong Kong Journal of Business Management 12 37-55. |
|
Speece, Mark W., Douglas L. MacLachlan. 1992. Forecasting fluid milk package type with a multi-generation new product diffusion model. IEEE Transactions on Engineering Management 39 169–175. |
| ___________ |
| NPF Subjects: |
multiproduct, intercategory, generational and contingent diffusion and substitution |
|
repeat, replacement and multiple purchases |
| ___________ |
Empirical Cases: |
Empirical cases not yet indexed |
Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.
Add a Note
|