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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Puneet Manchanda

Home Page:	http://www-personal.umich.edu/
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Most Recent NPF Publication:	2008
First NPF Publication:	2005
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NPF Publication Count:	2.00
Adjusted Count:	0.83
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NPF Publications:	Onishi, Hiroshi, Puneet Manchanda. 2008. Marketing activity, blogging and sales. Conference Presentation, 2008 INFORMS Marketing Science Conference.
	Narayanan, Sridhar, Puneet Manchanda, Pradeep K. Chintagunta. 2005. Temporal differences in the role of marketing communication in new product categories. Journal of Marketing Research 42 278-290.
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Subjects:	not yet indexed
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Empirical Cases:	Empirical cases not yet indexed

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