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New-Product Forecasting Research with Focus on Diffusion Modeling

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Huifang Mao

Home Page:

http://www.bus.ucf.edu/
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Most Recent NPF Publication: 2008
First NPF Publication: 2008
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Joshi, Amit, Huifang Mao. 2008. Adapting to succeed: leveraging the brand equity of bestsellers to succeed at the Box office. Conference Presentation, 2008 INFORMS Marketing Science Conference.
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Subjects:not yet indexed
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Empirical Cases: Empirical cases not yet indexed

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