Charlotte H. Mason
| Home Page: |
http://www.kenan-flagler.unc.edu/ |
| ___________ |
| Most Recent NPF Publication: |
1990 |
| First NPF Publication: |
1986 |
| ___________ |
| NPF Publication Count: |
4.00 |
| Adjusted Count: |
2.33 |
| ___________ |
| NPF Publications: |
Mason, Charlotte H. 1990. New product entries and product class demand. Marketing Science 9, 1 58-73. |
|
Jones, J. M., Charlotte H. Mason. 1990. The role of distribution in the diffussion of new durable consumer products. Working Paper. Cambridge, Mass: Marketing Science Institute. |
|
Mahajan, Vijay, Charlotte H. Mason, V. Seenu Srinivasan. 1986. An evaluation of estimation procedures for new product diffusion models. In Innovation Diffusion Models of New Product Acceptance, Vijay Mahajan and Yoram Wind, eds. Cambridge, MA: Ballinger Publishing Company. |
|
Srinivasan, V. Seenu, Charlotte H. Mason. 1986. Nonlinear least squares estimation of new product diffusion models. Marketing Science 5 (2) 169–178. |
| ___________ |
| NPF Subjects: |
distribution channels |
|
estimation |
| ___________ |
| Empirical Cases: |
Air Conditioners, Room | USA Annual Unit Sales | Statistical Abstract of the United States |
|
Clothes Dryers | USA Annual Unit Sales | Statistical Abstract of the United States |
|
Televisions, Color | USA Annual Unit Sales | Statistical Abstract of the United States |
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