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New-Product Forecasting Research with Focus on Diffusion Modeling

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Soumyo Moitra

Home Page: No homepage found
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Most Recent NPF Publication: 1995
First NPF Publication: 1995
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Weerahandi, Samaradasa, Soumyo Moitra. 1995. Using survey data to predict adoption and switching for services. Journal of Marketing Research 32 (1) 85-96.
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NPF Subjects:

purchase intentions
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Empirical Cases: Empirical cases not yet indexed

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