Sarit Moldovan
| Home Page: |
http://ie.technion.ac.il/ |
| ___________ |
| Most Recent NPF Publication: |
2006 |
| First NPF Publication: |
2004 |
| ___________ |
| NPF Publication Count: |
3.00 |
| Adjusted Count: |
1.08 |
| ___________ |
| NPF Publications: |
Goldenberg, Jacob, Barak Libai, Eitan Muller, Sarit Moldovan. 2006. The NPV of bad news. International Journal of Research in Marketing 24 186-200. |
|
Moldovan, Sarit, Jacob Goldenberg, Amitava Chattopadhyay. 2006. What drives word-of-mouth: the roles of product originality and usefulness. ” Working Paper. MSI Series 06-111. |
|
Moldovan, Sarit, Jacob Goldenberg. 2004. Cellular automata modeling of resistance to innovations: effects and solutions. Technological Forecasting and Social Change 71 425-442. |
| ___________ |
| NPF Subjects: |
network effects |
|
word of mouth, social contagion and social networks |
| ___________ |
| Empirical Cases: |
None |
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