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New-Product Forecasting Research with Focus on Diffusion Modeling

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Bass's Basement
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Sangkil Moon

Home Page:

http://www.mgt.ncsu.edu/
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Most Recent NPF Publication: 2008
First NPF Publication: 2008
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Moon, Sangkil, Gary J. Russell. 2008. Predicting product purchase from inferred customer similarity: an autologistic model approach. Management Science 54, 1 71-82.
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Subjects:not yet indexed
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Empirical Cases: Empirical cases not yet indexed

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