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New-Product Forecasting Research with Focus on Diffusion Modeling

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Geoffrey A. Moore

Home Page:

http://geoffmoore.blogs.com/
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Most Recent NPF Publication: 1991
First NPF Publication: 1991
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NPF Publication Count: 1.00
Adjusted Count: 1.00
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NPF Publications:

Moore, Geoffrey A. 1991. Crossing the chasm: marketing and selling technology products to mainstream customers. New York: HarperCollins.
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NPF Subjects:

chasm

exclude?
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Empirical Cases: Empirical cases not yet indexed

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