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Research Institute
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Pamela Danvers Morrison
| Home Page: |
http://www2.marketing.unsw.edu.au/ |
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| Most Recent NPF Publication: |
2005 |
| First NPF Publication: |
1991 |
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| NPF Publication Count: |
6.00 |
| Adjusted Count: |
2.67 |
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| NPF Publications: |
Roberts, John H., Charles J. Nelson, Pamela Danvers Morrison. 2005. A prelaunch diffusion model for evaluating market defense strategies. Marketing Science 24 (1) 150-164. |
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Roberts, John H., Pamela Danvers Morrison, Charles J. Nelson. 2004. Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study. Marketing Science 23(2) 186–191. |
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Roberts, John H., Charles J. Nelson, Pamela Danvers Morrison. 2002. Defending the beachhead: Telstra vs Optus. Working Paper. |
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Morrison, Pamela Danvers. 1995. A framework for studying the adoption of technological innovations by organisations and the role of leading edge users. Dissertation. The University of New South Wales, Australian Graduate School of Management. |
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Midgley, David F., Pamela Danvers Morrison, John H. Roberts. 1992. The effect of network structure in industrial diffusion processes. Research Policy 21(6) 533-552. |
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Midgley, David F., Pamela Danvers Morrison, John H. Roberts. 1991. The nature of communication networks between organizations involved in the diffusion of technological innovations. Advances in Consumer Research 18 635-643. |
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| NPF Subjects: |
choice models |
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competition, alliances, firm entry and product launch timing |
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innovators, imitators, laggards, etc. |
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network effects |
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organizations, adoption by |
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purchase intentions |
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word of mouth, social contagion and social networks |
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| Empirical Cases: |
None |
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