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Eitan Muller
| Home Page: |
http://www.hitechmarkets.net/ |
| ___________ |
| Most Recent NPF Publication: |
2008 |
| First NPF Publication: |
1978 |
| ___________ |
| NPF Publication Count: |
43.00 |
| Adjusted Count: |
16.17 |
| ___________ |
| NPF Publications: |
Libai, Barak, Eitan Muller. 2008. The value of opinion leaders in the diffusion of innovations. Conference Presentation, 2008 INFORMS Marketing Science Conference. |
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Yogev, Guy, Barak Libai, Eitan Muller. 2008. The diffusion of freewares. Conference Presentation, 2008 INFORMS Marketing Science Conference. |
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Muller, Eitan, Renana Peres, Vijay Mahajan. 2007. Innovation diffusion and new product growth: beyond a theory of communication. Working Paper. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller, Sarit Moldovan. 2006. The NPV of bad news. International Journal of Research in Marketing 24 186-200. |
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Muller, Eitan, Guy Yogev. 2006. When does the majority become a majority: empirical analysis of the time at which main market adopters purchase the bulk of our sales. Technological Forecasting and Social Change 73 (10) 1107-1120. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller. 2006. Is the bandwagon rolling: the chilling effect of network externalities on new product growth. Working Paper. Tel Aviv University. |
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Libai, Barak, Eitan Muller, Renana Peres. 2006. The diffusion of services. Working Paper, Tel Aviv University. |
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Libai, Barak, Eitan Muller, Renana Peres. 2006. The evolution of markets in the case of seeding. Working Paper. |
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Libai, Barak, Eitan Muller, Renana Peres. 2006. The growth of markets under within-brand and cross-brand word of mouth. Working Paper. |
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Libai, Barak, Eitan Muller, Renana Peres. 2006. The influence of within-brand and cross brand word-of-mouth on the growth of competitive markets. Working Paper, Tel Aviv University. |
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Stremersch, Stefan, Eitan Muller. 2006. Growth acceleration across technology generations. Working Paper. |
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Libai, Barak, Eitan Muller, Renana Peres. 2005. The role of seeding in multi-market entry. International Journal of Research in Marketing 22 (4) 375-393. |
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Garber, Tal, Jacob Goldenberg, Barak Libai, Eitan Muller. 2004. From density to destiny: using spatial dimension of sales data for early prediction of new product success. Marketing Science 23 (3) 419–428. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller. 2002. Riding the saddle: how cross-market communications can create a major slump in sales. Journal of Marketing 66(April) 1–16. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller. 2001. Using complex systems analysis to advance marketing theory development: modeling heterogeneity effects on new product growth through stochastic cellular automata. Academy of Marketing Science Review 9 1-27. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller. 2001. Talk of the network: a complex systems look at the underlying process of word-of-mouth. Marketing Letters 12 (3) 209–221. |
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Mahajan, Vijay, Eitan Muller, Yoram Wind. 2000. New-Product diffusion models. Boston: Kluwer Academic. |
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Mahajan, Vijay, Eitan Muller, Yoram Wind. 2000. New product diffusion models: from theory to practice. ” In New-Product Diffusion Models, ed. Mahajan, V., Eitan Muller, Yoram Wind, Boston: Kluwer Academic. |
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Venkatesh, R., Vijay Mahajan, Eitan Muller. 2000. Dynamic co-marketing alliances: when and why do they succeed or fail? International Journal of Research in Marketing 17 1-31. |
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Mahajan, Vijay, Eitan Muller. 1998. When is it worthwhile targeting the majority instead of the innovators in a new product launch? Journal of Marketing Research 35 488-495. |
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Givon, Moshe, Vijay Mahajan, Eitan Muller. 1997. Assessing the relationship between user-based market share and unit salesbased market share for pirated software brands in competitive markets. Technological Forecasting and Social Change 55 131–144. |
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Heiman, Amir, Eitan Muller. 1996. Using demonstration to increase new product acceptance: controlling demonstration time. Journal of Marketing Research (33) 1-11. |
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Mahajan, Vijay, Eitan Muller. 1996. Timing, diffusion and substitution of successive generations of technological innovations: the IBM mainframe case. Technological Forecasting and Social Change 51 109–132. |
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Kalish, Shlomo, Vijay Mahajan, Eitan Muller. 1995. Waterfall and sprinkler new product strategies in competitive global markets. International Journal of Research in Marketing 12 105–119. |
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Givon, Moshe, Vijay Mahajan, Eitan Muller. 1995. Software piracy: estimation of lost sales and the impact on software diffusion. Journal of Marketing 59 29–37. |
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Jain, Dipak C., Vijay Mahajan, Eitan Muller. 1995. An approach for determining optimal product sampling for the diffusion of a new product. Journal of Product Innovation Management 12 124-135. |
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Mahajan, Vijay, Eitan Muller, Frank M. Bass. 1995. Diffusion of new products: empirical generalizations and managerial uses. Marketing Science 14 (2) 79-88. |
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Mahajan, Vijay, Eitan Muller. 1994. Innovation diffusion in a borderless global market: will the 1992 unification of the European community accelerate diffusion of new ideas, products, and technologies? Technological Forecasting and Social Change 45 221-235. |
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Mahajan, Vijay, Eitan Muller, Frank M. Bass. 1993. New-product diffusion models. In Handbook in operations research and management science: Chapter 8. Marketing, vol. 5. Amsterdam, Netherlands: North Holland. |
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Jain, Dipak C., Vijay Mahajan, Eitan Muller. 1991. Innovation diffusion in the presence of supply restrictions. Marketing Science 10 (1) 83–90. |
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Mahajan, Vijay, Eitan Muller. 1991. Pricing and diffusion of primary and contingent product. Technological Forecasting and Social Change 39 291-307. |
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Mahajan, Vijay, Eitan Muller, Frank M. Bass. 1990. New product diffusion models in marketing: a review and directions for research. Journal of Marketing 54 1–26. |
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Mahajan, Vijay, Eitan Muller, Rajendra K. Srivastava. 1990. Determination of adopter categories using innovation diffusion models. Journal of Marketing Research 27 (1) 37–50. |
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Fershtman, Chaim, Vijay Mahajan, Eitan Muller. 1990. Market share pioneering advantage: a theoretical approach. Management Science 36 900-918. |
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Dolan, Robert J., Abel P. Jeuland, Eitan Muller. 1986. Models of new product diffusion: extension to competition against existing and potential firms over time. In Innovation Diffusion Models of New Product Acceptance. Mahajan, V. Wind, Y. (Eds.) Cambridge, Mass: Ballinger. |
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Mahajan, Vijay, Eitan Muller. 1986. Advertising pulsing policies for generating awareness for new products. Marketing Science 5 (Spring) 89-106. |
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Mahajan, Vijay, Eitan Muller, Roger A. Kerin. 1984. Introduction strategy for new products with positive and negative word-of-mouth. Management Science 30 (December) 1389-1404. |
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Mahajan, Vijay, Eitan Muller, Subhash Sharma. 1984. An empirical comparison of awareness forecasting models of new product acceptance. Marketing Science 3 (Summer) 179-197. |
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Easingwood, Christopher J., Vijay Mahajan, Eitan Muller. 1983. A nonuniform influence innovation diffusion model of new product acceptance. Marketing Science 2 273–296. |
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Mahajan, Vijay, Eitan Muller. 1982. Innovative behavior and repeat-purchase diffusion models. Conference Proceedings. AMA 1982 Educators . Series No. 48. Chicago: American Marketing Association. |
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Easingwood, Christopher J., Vijay Mahajan, Eitan Muller. 1981. A nonsymmetric responding logistic model for forecasting technological substitution. Technological Forecasting and Social Change 20 199–213. |
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Mahajan, Vijay, Eitan Muller. 1979. Innovation diffusion and new product growth models in marketing. Journal of Marketing 43 (Fall) 55-68. |
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Dodson, Jr., Joe A., Eitan Muller. 1978. Models of new product diffusion through advertising and word-of-mouth. Management Science 24 (November) 1568-1578. |
| ___________ |
| NPF Subjects: |
advertising |
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application of diffusion model |
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awareness forecasting |
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bandwagon effects |
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Bass model |
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cellular automata |
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chasm |
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competition, alliances, firm entry and product launch timing |
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complex systems |
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demonstrations, product |
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diffusion models -- perspective, tutorial, comparison and review |
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game theory |
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health care |
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heterogeneity |
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innovators, imitators, laggards, etc. |
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logistic curve |
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multinational |
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multinational diffusion |
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multiproduct, intercategory, generational and contingent diffusion and substitution |
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network effects |
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price |
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repeat, replacement and multiple purchases |
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saddle |
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software |
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spatial diffusion |
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supply restrictions |
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word of mouth, social contagion and social networks |
| ___________ |
| Empirical Cases: |
Air Conditioners, Room | USA Annual Unit Sales | Statistical Abstract of the United States |
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Clothes Dryers | USA Annual Unit Sales | Statistical Abstract of the United States |
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Dishwashers | USA Annual Unit Sales | Statistical Abstract of the United States |
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IBM Mainframes | USA Annual Systems in Use | Mahajan Muller 1996 |
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IBM Mainframes | USA Annual Systems in Use | Phister, Jr., Montgomery. 1979. Data Processing Technology and Economics, 2nd Edition. |
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Televisions, BW | USA Annual Unit Sales | Statistical Abstract of the United States |
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Televisions, Color | USA Annual Unit Sales | Statistical Abstract of the United States |
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