Charles J. Nelson
| Home Page: |
No homepage found |
| ___________ |
| Most Recent NPF Publication: |
2005 |
| First NPF Publication: |
2002 |
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| NPF Publication Count: |
3.00 |
| Adjusted Count: |
1.00 |
| ___________ |
| NPF Publications: |
Roberts, John H., Charles J. Nelson, Pamela Danvers Morrison. 2005. A prelaunch diffusion model for evaluating market defense strategies. Marketing Science 24 (1) 150-164. |
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Roberts, John H., Pamela Danvers Morrison, Charles J. Nelson. 2004. Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study. Marketing Science 23(2) 186–191. |
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Roberts, John H., Charles J. Nelson, Pamela Danvers Morrison. 2002. Defending the beachhead: Telstra vs Optus. Working Paper. |
| ___________ |
| NPF Subjects: |
choice models |
|
competition, alliances, firm entry and product launch timing |
|
purchase intentions |
| ___________ |
| Empirical Cases: |
None |
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