John A. Norton
| Home Page: |
No homepage found |
| ___________ |
| Most Recent NPF Publication: |
1992 |
| First NPF Publication: |
1987 |
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| NPF Publication Count: |
3.00 |
| Adjusted Count: |
1.50 |
| ___________ |
| NPF Publications: |
Norton, John A., Frank M. Bass. 1992. Evolution of technological generations: the law of capture. Sloan Management Review 33 (2) 66–77. |
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Wilson, Lynn O., John A. Norton. 1989. Optimal entry time for a product line extension. Marketing Science 8 (Winter) 1-17. |
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Norton, John A., Frank M. Bass. 1987. A diffusion theory model of adoption and substitution for successive generations of high-technology products. Management Science 33 (9) 1069–1086. |
| ___________ |
| NPF Subjects: |
competition, alliances, firm entry and product launch timing |
|
multiproduct, intercategory, generational and contingent diffusion and substitution |
|
timing |
| ___________ |
| Empirical Cases: |
None |
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