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Bass's Basement
Research Institute
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Renana Peres
| Home Page: |
http://renanaperes.homestead.com/ |
| ___________ |
| Most Recent NPF Publication: |
2007 |
| First NPF Publication: |
2005 |
| ___________ |
| NPF Publication Count: |
6.00 |
| Adjusted Count: |
2.00 |
| ___________ |
| NPF Publications: |
Muller, Eitan, Renana Peres, Vijay Mahajan. 2007. Innovation diffusion and new product growth: beyond a theory of communication. Working Paper. |
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Libai, Barak, Eitan Muller, Renana Peres. 2006. The diffusion of services. Working Paper, Tel Aviv University. |
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Libai, Barak, Eitan Muller, Renana Peres. 2006. The evolution of markets in the case of seeding. Working Paper. |
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Libai, Barak, Eitan Muller, Renana Peres. 2006. The growth of markets under within-brand and cross-brand word of mouth. Working Paper. |
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Libai, Barak, Eitan Muller, Renana Peres. 2006. The influence of within-brand and cross brand word-of-mouth on the growth of competitive markets. Working Paper, Tel Aviv University. |
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Libai, Barak, Eitan Muller, Renana Peres. 2005. The role of seeding in multi-market entry. International Journal of Research in Marketing 22 (4) 375-393. |
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| NPF Subjects: |
advertising |
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application of diffusion model |
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complex systems |
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diffusion models -- perspective, tutorial, comparison and review |
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multinational |
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word of mouth, social contagion and social networks |
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| Empirical Cases: |
None |
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