Brian T. Ratchford
| Home Page: |
http://som.utdallas.edu/ |
| ___________ |
| Most Recent NPF Publication: |
2007 |
| First NPF Publication: |
2000 |
| ___________ |
| NPF Publication Count: |
2.00 |
| Adjusted Count: |
0.67 |
| ___________ |
| NPF Publications: |
Luo, Lan, P. K. Kannan, Brian T. Ratchford. 2007. New product development under channel acceptance. Marketing Science 26, 2 149-163. |
|
Ratchford, Brian T., Siva K. Balasubramanian, Wagner A. Kamakura. 2000. Diffusion models with replacement and multiple purchases. In New-Product Diffusion Models, Vijay Mahajan, Eitan Muller and Jerry Wind (Editors), Sage Press. |
| ___________ |
| NPF Subjects: |
distribution channels |
|
repeat, replacement and multiple purchases |
| ___________ |
Empirical Cases: |
Empirical cases not yet indexed |
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