Mohanbir S. Sawhney
| Home Page: |
http://www.mohansawhney.com/ |
| ___________ |
| Most Recent NPF Publication: |
2000 |
| First NPF Publication: |
1994 |
| ___________ |
| NPF Publication Count: |
4.00 |
| Adjusted Count: |
1.58 |
| ___________ |
| NPF Publications: |
Eliashberg, Jehoshua, Jedid-Jah Jonker, Mohanbir S. Sawhney, Berend Wierenga. 2000. MOVIEMOD: an implementable decision support system for pre-release market evaluation of motion pictures. Marketing Science 19 (3) 226–243. |
|
Gupta, Sachin, Dipak C. Jain, Mohanbir S. Sawhney. 1999. Modeling the evolution of markets with indirect network externalities: an application to digital television. Marketing Science 18 396–416. |
|
Sawhney, Mohanbir S., Jehoshua Eliashberg. 1996. A parsimonious model for forecasting gross box-office revenues of motion pictures. Marketing Science 15 (2) 113–131. |
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Eliashberg, Jehoshua, Mohanbir S. Sawhney. 1994. Modeling goes to hollywood: predicting individual differences in movie enjoyment. Management Science 40 (9) 1151–1173. |
| ___________ |
| NPF Subjects: |
buyer behavior |
|
conjoint analysis |
|
decision support system |
|
distribution channels |
|
heterogeneity |
|
markov chains |
|
motion pictures |
|
network effects |
|
pretest market evaluation |
| ___________ |
| Empirical Cases: |
None |
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