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New-Product Forecasting Research with Focus on Diffusion Modeling

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Carol A. Scott

Home Page:

http://www.anderson.ucla.edu/
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Most Recent NPF Publication: 1980
First NPF Publication: 1980
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Scott, Carol A., Richard F. Yalch. 1980. Consumer response to initial product trial: a Bayesian analysis. Journal of Consumer Research 7.1 32-41.
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NPF Subjects:

Bayesian
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Empirical Cases: None

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