Subrata K. Sen
| Home Page: |
http://mba.yale.edu/ |
| ___________ |
| Most Recent NPF Publication: |
1997 |
| First NPF Publication: |
1983 |
| ___________ |
| NPF Publication Count: |
3.00 |
| Adjusted Count: |
1.25 |
| ___________ |
| NPF Publications: |
Putsis, Jr., William P., Sridhar Balasubramanian, Edward Kaplan, Subrata K. Sen. 1997. Mixing behavior in cross-country diffusion. Marketing Science 16 (4) 354–369. |
|
Kalish, Shlomo, Subrata K. Sen. 1986. Diffusion models and the marketing mix for single products. In Innovation Diffusion Models of New Product Acceptance, Vijay Mahajan and Yoram Wind, eds. Cambridge, MA: Ballinger Publishing Company. |
|
Narasimhan, Chakravarthi, Subrata K. Sen. 1983. New product models for test market data. Journal of Marketing 47.1 (1983) 11-24. |
| ___________ |
| NPF Subjects: |
exclude? |
|
marketing mix |
|
multinational diffusion |
| ___________ |
| Empirical Cases: |
None |
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