Steven M. Shugan
| Home Page: |
http://bear.cba.ufl.edu/ |
| ___________ |
| Most Recent NPF Publication: |
2007 |
| First NPF Publication: |
1997 |
| ___________ |
| NPF Publication Count: |
4.00 |
| Adjusted Count: |
2.50 |
| ___________ |
| NPF Publications: |
Shugan, Steven M., Joffre Swait. 2007. Enabling movie design and cumulative box-office predictions using historical data and consumer intent-to-view. ” Working Paper. University of Florida. |
|
Shugan, Steven M. 2000. Recent research in the motion picture industry. ” Working Paper. |
|
Radas, Sonja, Steven M. Shugan. 1998. Seasonal marketing and timing new product introductions. Journal of Marketing Research 35 (3) 296-315. |
|
Eliashberg, Jehoshua, Steven M. Shugan. 1997. Film critics: influencers or predictors? Journal of Marketing 61 68–78. |
| ___________ |
| NPF Subjects: |
competition, alliances, firm entry and product launch timing |
|
entertainment industry |
|
innovators, imitators, laggards, etc. |
|
motion pictures |
| ___________ |
| Empirical Cases: |
None |
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