Rajiv K. Sinha
| Home Page: |
http://wpcarey.asu.edu/ |
| ___________ |
| Most Recent NPF Publication: |
1995 |
| First NPF Publication: |
1992 |
| ___________ |
| NPF Publication Count: |
3.00 |
| Adjusted Count: |
1.50 |
| ___________ |
| NPF Publications: |
Chandrashekaran, Murali, Rajiv K. Sinha. 1995. Isolating the determinants of innovativeness: a split population tobit (SPOT) duration model of timing and volume of first and repeat purchase. Journal of Marketing Research 32 (4) 444-456. |
|
Gauvin, Stephane, Rajiv K. Sinha. 1993. Innovativeness in industrial organizations a two-stage model of adoption. International Journal of Research in Marketing 10 165-183. |
|
Sinha, Rajiv K., Murali Chandrashekaran. 1992. A split hazard model for analyzing the diffusion of innovations. Journal of Marketing Research 29 (1) 116-127. |
| ___________ |
| NPF Subjects: |
hazard models |
|
innovators, imitators, laggards, etc. |
|
repeat, replacement and multiple purchases |
| ___________ |
| Empirical Cases: |
None |
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