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New-Product Forecasting Research with Focus on Diffusion Modeling

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Inseong Song

Home Page:

http://www.bm.ust.hk/
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Most Recent NPF Publication: 2003
First NPF Publication: 2003
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Song, Inseong, Pradeep K. Chintagunta. 2003. A micromodel of new product adoption with heterogeneous and forward looking consumers: application to the digital camera category. Quantitative Marketing and Economics 1 371–407.
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NPF Subjects:

choice models

heterogeneity

price
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Empirical Cases: Empirical cases not yet indexed

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