William J. Qualls
| Home Page: |
http://www.business.uiuc.edu/ |
| ___________ |
| Most Recent NPF Publication: |
1997 |
| First NPF Publication: |
1981 |
| ___________ |
| NPF Publication Count: |
2.00 |
| Adjusted Count: |
0.50 |
| ___________ |
| NPF Publications: |
Urban, Glen L., John R. Hauser, William J. Qualls, Bruce D. Weinberg, Jonathan D. Bohlmann, Roberta A. Chicos. 1997. Information acceleration: validation and lessons from the field. Journal of Marketing Research 34 143–153. |
|
Qualls, William J., Richard W. Olshavsky, Ronald E. Michaels. 1981. Shortening of the PLC: an empirical test. Journal of Marketing 45.4 (1981) 76-80. |
| ___________ |
| NPF Subjects: |
diffusionn rate change with time |
|
life cycle, product |
| ___________ |
Empirical Cases: |
Empirical cases not yet indexed |
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