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New-Product Forecasting Research with Focus on Diffusion Modeling

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Gilvan C. Souza

Home Page:

http://www.smith.umd.edu/
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Most Recent NPF Publication: 2007
First NPF Publication: 2004
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NPF Publication Count: 2.00
Adjusted Count: 0.67
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NPF Publications:

Druehl, Cheryl T., Glen M. Schmidt, Gilvan C. Souza. 2007. The optimal pace of product updates. European Journal of Operational Research.

Souza, Gilvan C., Barry L. Bayus, Harvey M. Wagner. 2004. New-product strategy and industry clockspeed. Management Science 50, 4 537-549.
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Subjects:not yet indexed
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Empirical Cases: Empirical cases not yet indexed

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