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©2008
Bass's Basement
Research Institute
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Rajendra K. Srivastava
| Home Page: |
http://www.goizueta.emory.edu/ |
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| Most Recent NPF Publication: |
2007 |
| First NPF Publication: |
1985 |
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| NPF Publication Count: |
6.00 |
| Adjusted Count: |
2.25 |
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| NPF Publications: |
Kim, Namwoon, Rajendra K. Srivastava. 2007. Modeling cross-price effects on inter-category dynamics: the case of three computing platforms. Omega 35 290-301. |
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Kim, Namwoon, Eileen Bridges, Rajendra K. Srivastava. 1999. A simultaneous model for innovative product category sales diffusion and competitive dynamics. International Journal of Research in Marketing 16 (2) 95-111. |
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Kim, Namwoon, Rajendra K. Srivastava. 1998. Managing intraorganizational diffusion of technological innovations. Industrial Marketing Management 27 (3) 229-246. |
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Kim, Namwoon, Vijay Mahajan, Rajendra K. Srivastava. 1995. Determining the going market value of a business in an emerging information technology industry: the case of the cellular communications industry. Technological Forecasting and Social Change 49 257-249. |
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Mahajan, Vijay, Eitan Muller, Rajendra K. Srivastava. 1990. Determination of adopter categories using innovation diffusion models. Journal of Marketing Research 27 (1) 37–50. |
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Srivastava, Rajendra K., Vijay Mahajan, Sridhar N. Ramaswami, Joseph Cherian. 1985. A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers. Technological Forecasting and Social Change 28 (December) 325-333. |
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| NPF Subjects: |
competition, alliances, firm entry and product launch timing |
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financial innovations |
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innovators, imitators, laggards, etc. |
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organizations, adoption by |
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valuation, company |
| ___________ |
| Empirical Cases: |
None |
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