Home
Login
Register

Next Author

alphabetically

New-Product Forecasting Research with Focus on Diffusion Modeling

Home

Author Index

Keyword Index

Chronological Index

Pub Type Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Sitemap

 

  

Jan-Benedict EM Steenkamp

Home Page:

http://www.kenan-flagler.unc.edu/
___________
Most Recent NPF Publication: 1999
First NPF Publication: 1999
___________
NPF Publication Count: 1.00
Adjusted Count: 0.33
___________
NPF Publications:

Steenkamp, Jan-Benedict EM, Frenkel ter Hofstede, Michel Wedel. 1999. A crossnational investigation into the individual and national cultural antecedents of consumer innovativeness. Journal of Marketing 63 55–69.
___________
NPF Subjects:

multinational
___________
Empirical Cases: None

Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.

Add a Note