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New-Product Forecasting Research with Focus on Diffusion Modeling

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K. Sudhir


Home Page:

http://www.som.yale.edu/

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Most Recent NPF Publication: 2002
First NPF Publication: 2002
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Talukdar, Debabrata, K. Sudhir, Andrew Ainslie. 2002. Investigating new product diffusion across products and countries. Marketing Science 21 (1) 97–114.

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NPF Subjects:

hierarchical Bayes model

multinational

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Empirical Cases: Empirical cases not yet indexed



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