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New-Product Forecasting Research with Focus on Diffusion Modeling

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Thomas Tellefsen

Home Page:

http://www.csi.cuny.edu/
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Most Recent NPF Publication: 1999
First NPF Publication: 1999
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Tellefsen, Thomas, Hirokazu Takada. 1999. The relationship between mass media availability and the multicountry diffusion of consumer products. Journal of International Marketing 7 (1) 77-96.
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NPF Subjects:

multinational
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Empirical Cases: Empirical cases not yet indexed

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