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New-Product Forecasting Research with Focus on Diffusion Modeling

Home Page:	http://www.wpunj.edu/
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Most Recent NPF Publication:	1984
First NPF Publication:	1983
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NPF Publication Count:	2.00
Adjusted Count:	1.00
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NPF Publications:	Thompson, Gerald L., Jinn Tsair Teng. 1984. Optimal pricing and advertising policies for new product oligopoly models. Marketing Science 3 148–168.
	Teng, Jinn Tsair, Gerald L. Thompson. 1983. Oligopoly models for optimal advertising. Management Science 29 (September) 1087-1101.
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NPF Subjects:	advertising
	game theory
	optimal control
	promotion
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Empirical Cases:	None

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