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New-Product Forecasting Research with Focus on Diffusion Modeling

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Frenkel ter Hofstede

Home Page:

http://www.mccombs.utexas.edu/
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Most Recent NPF Publication: 1999
First NPF Publication: 1999
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Steenkamp, Jan-Benedict EM, Frenkel ter Hofstede, Michel Wedel. 1999. A crossnational investigation into the individual and national cultural antecedents of consumer innovativeness. Journal of Marketing 63 55–69.
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NPF Subjects:

multinational
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Empirical Cases: None

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