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New-Product Forecasting Research with Focus on Diffusion Modeling

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Robert J. Thomas

Home Page:

http://faculty.msb.edu/
___________
Most Recent NPF Publication: 1985
First NPF Publication: 1985
___________
NPF Publication Count: 1.00
Adjusted Count: 1.00
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NPF Publications:

Thomas, Robert J. 1985. Estimating market growth for new products: an analogical diffusion model approach. Journal of Product Innovation Management 2 (March) 45-55.
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NPF Subjects:

analogy, forecasting by

classification of products
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Empirical Cases: None

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