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Valente, Thomas W., Rebecca L. Davis. 1999. Accelerating the diffusion of innovations using opinion leaders. Annals of the American Academy of Political and Social Science 566, 1 55-67.
Valente, Thomas W. 1996. Social network thresholds in the diffusion of innovations. Social Networks 18 69-89.
Valente, Thomas W. 1995. Network models of the diffusion of innovations. Hampton Press.
Valente, Thomas W., Everett M. Rogers. 1995. The origins and development of the diffusion of innovations paradigm as an example of scientific growth. Science Communication 16(3) 238-269.
word of mouth, social contagion and social networks
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