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Park, Young-Hoon, Eric T. Bradlow, Sriram Venkataraman. 2008. Spatial econometric model of box-office revenues: an exhibitor-level analysis. Conference Presentation, 2008 INFORMS Marketing Science Conference.
Venkataraman, Sriram, Pradeep K. Chintagunta. 2008. Investigating the role of local market and exhibitor characteristics on box-office performance. Conference Presentation, 2008 INFORMS Marketing Science Conference.
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