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New-Product Forecasting Research with Focus on Diffusion Modeling

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Meera P. Venkatraman

Home Page:

http://suffolk.edu/
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Most Recent NPF Publication: 1991
First NPF Publication: 1991
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NPF Publication Count: 1.00
Adjusted Count: 1.00
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NPF Publications:

Venkatraman, Meera P. 1991. The impact of innovativeness and innovation type on adoption. Journal of Retailing 67(1) 51–67.
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NPF Subjects:

innovators, imitators, laggards, etc.
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Empirical Cases: None

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