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New-Product Forecasting Research with Focus on Diffusion Modeling

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Chris Volinsky

Home Page:

http://www.research.att.com/
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Most Recent NPF Publication: 2006
First NPF Publication: 2005
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NPF Publication Count: 2.00
Adjusted Count: 0.67
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NPF Publications:

Hill, Shawndra, Foster Provost, Chris Volinsky. 2006. Network-based marketing: identifying likely adopters via consumer networks. Statistical Science 2 256–276.

Hill, Shawndra, Foster Provost, Chris Volinsky. 2005. Viral marketing: identifying likely adopters via consumer networks. Working Paper.
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NPF Subjects:

word of mouth, social contagion and social networks
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Empirical Cases: None

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