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New-Product Forecasting Research with Focus on Diffusion Modeling

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Albert R. Wildt

Home Page: No homepage found
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Most Recent NPF Publication: 1978
First NPF Publication: 1978
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Wildt, Albert R., Russell S. Winer. 1978. Modeling structural shifts in market response: an overview. In Educators' Proceedings, S.C. Jain, ed. Chicago: American Marketing Association.
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NPF Subjects:

structural shift
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Empirical Cases: Empirical cases not yet indexed

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